STREET TASK: Needs Assessment and Product

In a small group, brainstorm ideas for a new product or invention. After deciding on a product, create a needs assessment survey and poll 10 people on the street. Based on reactions to your product idea, revise accordingly. Be prepared to present your product to the class in the form of a commercial, which you will make using moviemaker or present live to the class. Students will critique your effort, concept clarity, marketing techniques and the detail of your presentation so keep that in mind while you work.